Growing Export Opportunities Through International Trade Shows
The client
Walker’s Nonsuch uses international trade shows as an important part of its export strategy, regularly attending events including ISM, Anuga and ISM Middle East.
These exhibitions give the business an opportunity to showcase its products, strengthen relationships with existing customers and explore new opportunities in international markets.
The challenge
For Walker’s Nonsuch, international growth depends on maintaining strong relationships with existing distributors while continuing to identify new partners in markets where the business wants to expand.
With customers and prospects spread across multiple countries, the challenge is finding an effective way to meet the right people, present products at their best and keep up to date with changing market requirements.
The strategy
Trade shows provide a central meeting point for both existing and prospective customers.
Walker’s Nonsuch uses exhibitions to arrange regular meetings with current distributors, while researching potential new distributors ahead of each show and inviting them to meet in person.
The events are also an opportunity to see what competitors are doing, understand developments within different markets and meet customers of existing distributors.
The design
A key objective is to showcase Walker’s Nonsuch products at their very best, creating a strong presence that supports meetings with customers, distributors and new prospects.
[PS8 to add details of the specific stand or pavilion design delivered for Walker’s Nonsuch.]
The build
[PS8 to add details of its role in delivering the stand, pavilion space, logistics and on-site support.]
The event
Walker’s Nonsuch has exhibited at ISM, Anuga and ISM Middle East, using each event as an opportunity to combine planned customer meetings with new business development.
The shows also provide valuable insight into individual markets, including differences in product requirements, packaging and the times of year that are particularly important in different countries.
The results
At the latest ISM, Walker’s Nonsuch had a full diary of meetings with existing customers and also met with a number of UK customers during the show.
Busy aisles generated new potential business, giving the team opportunities to follow up after the event. As new export accounts can take around six months to come to fruition, the relationships established at exhibitions form an important part of the company’s longer-term export development.
The knowledge gained at international shows also helps inform both the company’s UK and export activity, providing first-hand insight into what different markets and customers require.
The feedback
“I understand commitment and investment is substantial, but I personally believe you can learn so much attending international trade shows.
Growing Export Opportunities Through International Trade Shows
The client
Walker’s Nonsuch uses international trade shows as an important part of its export strategy, regularly attending events including ISM, Anuga and ISM Middle East.
These exhibitions give the business an opportunity to showcase its products, strengthen relationships with existing customers and explore new opportunities in international markets.
The challenge
For Walker’s Nonsuch, international growth depends on maintaining strong relationships with existing distributors while continuing to identify new partners in markets where the business wants to expand.
With customers and prospects spread across multiple countries, the challenge is finding an effective way to meet the right people, present products at their best and keep up to date with changing market requirements.
The strategy
Trade shows provide a central meeting point for both existing and prospective customers.
Walker’s Nonsuch uses exhibitions to arrange regular meetings with current distributors, while researching potential new distributors ahead of each show and inviting them to meet in person.
The events are also an opportunity to see what competitors are doing, understand developments within different markets and meet customers of existing distributors.
The design
A key objective is to showcase Walker’s Nonsuch products at their very best, creating a strong presence that supports meetings with customers, distributors and new prospects.
[PS8 to add details of the specific stand or pavilion design delivered for Walker’s Nonsuch.]
The build
[PS8 to add details of its role in delivering the stand, pavilion space, logistics and on-site support.]
The event
Walker’s Nonsuch has exhibited at ISM, Anuga and ISM Middle East, using each event as an opportunity to combine planned customer meetings with new business development.
The shows also provide valuable insight into individual markets, including differences in product requirements, packaging and the times of year that are particularly important in different countries.
The results
At the latest ISM, Walker’s Nonsuch had a full diary of meetings with existing customers and also met with a number of UK customers during the show.
Busy aisles generated new potential business, giving the team opportunities to follow up after the event. As new export accounts can take around six months to come to fruition, the relationships established at exhibitions form an important part of the company’s longer-term export development.
The knowledge gained at international shows also helps inform both the company’s UK and export activity, providing first-hand insight into what different markets and customers require.
The feedback
“I understand commitment and investment is substantial, but I personally believe you can learn so much attending international trade shows.