17-19 January 2027
San Francisco, USA

Winter Fancy Faire is a leading specialty food trade show for the North American market, connecting food and drink companies with influential buyers, distributors, retailers and foodservice professionals.

US specialty food and beverage sales are projected to reach $231bn in 2025, creating significant opportunities for UK brands offering premium, innovative and differentiated products.

Exhibiting at Winter Fancy Faire provides access to buyers from America’s West Coast, helping UK businesses showcase and launch products, build brand visibility, develop distribution partnerships and explore opportunities across retail, foodservice and ecommerce.