Leading international exhibition for food products in the Japanese market.
FOODEX JAPAN is one of the largest international trade shows in Asia specialising in Food & Drink with over 71,000 visitors and 2,500 exhibitors from 70 countries & regions. The show gives you an excellent opportunity to present your products and your brand strengths to key Japanese and Asian buyers
The Japan food and drink market is very sophisticated, and although traditional culinary culture remains a strong part of national identity, Japanese consumers enjoy a diverse range of food products now available at an array of convenient locations. The Japanese value the country of origin and the vibrant stories behind products. Imported foods and beverages is around 5.9 trillion Yen
Food and drink exports to Japan rose by 5% in Q1 2018, from Q1 2017, to £56.7m and it is now the UK's 18th largest export destination for food and drink.There was notable growth in the following product categories: sweet biscuits (119%), pork (88%), soft drinks (90%) and cheese (507%)
Authentic products easily linked to Britain have been the most popular products in the Japanese market - including black teas, whiskies, biscuits, shortbread and Scottish smoked salmon. The growing awareness of UK quality and variation has resulted in the adoption of a wider range of products including dairy products, sausages, organic food, beers, soft drinks, snacks and ice cream.
Between 2007 and 2014, UK exports have grown at a slower rate than the EU27 average for food and drink exports to Japan. As such, there is significant untapped potential in the Japanese market.
With the Rugby World Cup being held in Japan in 2019 and the Olympic Games in 2020, the demand for new innovative products will be strong.
PS8 is the Department for International Trade's Trade Challenge Partner for food and drink.
PS8 - the event delivery partner of the FDEA. The trade association for food and drink exporters. Not yet a member? Click through to see the benefits and join today.