Cologne, Germany

31 January - 3 February 2021

The show for sweets, biscuits, snacks and confectionery. Build your UK and international business at ISM.


Show Info

This annual trade show is a must for anyone looking to build their UK and export sales in the sweets and snack sector.

Over 80 UK companies will exhibit in the UK pavilion at this important show, visited by a truly worldwide trade audience.

The UK pavilion's prime site in hall 4.2 ensures you will be seen by quality buyers, distributors and foodservice operators.  There is also a satellite group in hall 5.2. 

Download the 2020 Exhibitor List

The Package

Your Own Stand

"Despite all the talk of Brexit I feel ISM 2017 was our best show ever. I feel a great deal of the praise should be shared with your team. Year after year you give all us exhibitors a great base to preform from. Consistently providing a great service no matter what the weather or travel chaos throws up. Your team always seem to deal extremely well with any problems producing a solution from thin air. So thank you to you and your team as its appreciated".

Lewis Maclean, Macleans Highland Bakery

The British pavilion is one of the strongest national groups at the show with over 80 companies exhibiting as part of the pavilion each year. The UK Pavilion will be located in 2 halls - 4.2 and 5.2 -  featuring ompanies looking to build both their UK and international business, including both small new producers and established exporters.

Why exhibit?

· Approx 35,000 visitors from 140 countries
· 1,476 exhibiting companies from 68 countries
· 84% trade visitors from outside Germany – a truly international show
· Meet with existing customers and find new ones
· Launch new or seasonal products at ISM
· Benefit from the contacts of established UK exporters in the pavilion


PS8 is the Department for International Trade's Trade Challenge Partner for food and drink 



PS8 - the event delivery partner of the FDEA. The trade association for food and drink exporters. Not yet a member? Click through to see the benefits and join today.