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Creating Export Success for Food and Drink Companies

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ISM Middle East

DWTC, Dubai

24-26 September 2024

Formally known as Yummex



Show Info

ISM Middle East is a fast growing exhibition powered by the organisers of ISM and Gulfood. ISM ME is the only trade show in the MENA region focusing on sweets, snacks & confectionery industries.

Did you know that the MENA sweets and snacks market has the highest average annual growth rate in global comparison?  Want to build your sales?

ISM Middle East! It is a premier business to business event for sweets and snacks professionals. The show helps you connect with a huge number of retailers, distributors, F&B suppliers, and hospitality chains from across the UAE, Saudi Arabia, Bahrain, Oman, Africa, and South Asia.

This is your opportunity to showcase your products, gain valuable insights into the local market, and network with industry professionals from around the world.  ISM Middle East is the ultimate platform to take your business to the next level.

Contact Rachel Jones to register your interest in future editions.


The Package

Book a Stand

"We have been attending SSME since the beginning. Based on our experience we consider the show as the most important connection to meet our clients in the Arabic countries. The increasing amount of visitors and exhibitors underline the ever-growing important of the show".

Gunter Kraus, Managing Director, Eichetti Confect Spezialitaten, Germany

Some key stats from last year's show...

11,411 Buyers from 83 Countries

332 Exhibitors from 42Countries

21 National Pavilions