Global exhibitions & events specialists in food & drink

Creating Export Success for Food and Drink Companies

 +44 (0)20 3318 2967

Be Seen in China in 2021

Apr 21, 2021

Be Seen in China in 2021

Whilst international travel is not possible,  the Food & Drink Exporters Association ( FDEA), PS8 and China Britain Business Council (CBBC), FDEA’s in market expert partner for China, have teamed up to offer a new market entry package or an individual stand option at FHC. 

FHC 2021 from 9-11 November 2021 will be the 25th edition of a show which attracted over 127,000 visitors to the last edition. The show is the forum to introduce brands to the Chinese trade.  Many UK companies have a track record over the years of using this platform to successfully enter and expand in China.
The covid pandemic means that entry to China is not possible. When the market opens we understand that only those with the Sinovax will be able to enter the country, a vaccination not currently available in the UK.

New to market?  Our Market Entry Package aims to introduce new brands to the Chinese trade at FHC, with your interests represented by qualified local staff. This option includes a dedicated display for your products on UK group stand, with visitor enquiries managed by China Britain Business Council’s team based locally in Shangha

Already in the market?  You can book your own stand to be manned by your China-based representative.

Plus all participants will benefit from the China Food & Drink Forum- Monday 8 November - a half-day roundtable session to gain the latest insider insights on China’s food and drink market today as well as some of the key sub-sector for British exporters. We aim to invite experienced importers to share insights on how they select brands and what they think will sell in China. A comprehensive wrap-up of the latest regulatory updates and policy outlook will help you prepare in advance for the year to come. The forum will end with a presentation on how to communicate with your target audience in China more effectively. 

Click here to register interest and receive the full recruitment pack or contact PS8's Karen Beston direct.