Discover the UK Pavilion at ISM 2026

The UK Pavilion returns to ISM 2026, the world’s leading trade fair for sweets and snacks, with a strong and diverse showcase of British confectionery and snacking expertise. Located in Hall 4.2, the UK group brings together 48 exhibitors, including seven first-time ISM participants, alongside many well-established brands returning to Cologne year after year.

Organised by PS8, the UK Pavilion offers international buyers, distributors and retail partners a curated snapshot of the UK’s strengths across chocolate, confectionery, biscuits, snacks, gifting and better-for-you innovation — all within one vibrant hall.

Visitors can also stop by the UK Information Stand (K040, Hall 4.2), staffed by the PS8 team, for introductions, guidance and support throughout the show.

New to ISM 2026

Seven UK companies are exhibiting at ISM for the first time, bringing fresh ideas and new perspectives to the Pavilion.

These include Firetree Chocolate (H025), Mr Simms Sweet Shop (K037), Clarence & Bean (H015), Kenzen – Barnetts Sweets (J037), Vive (K016), HRH International (K018) and Beams International (H023).

From premium bean-to-bar chocolate and handcrafted fudge to bold sour sweets, vegan chocolate bars, nostalgic confectionery and export-focused grocery specialists, the first-time exhibitors reflect the breadth of the UK’s sweets and snacks offer and its continued appeal to international markets.

Chocolate & Chocolate Products

UK chocolate spans heritage, craft and contemporary innovation, with exhibitors covering everything from gifting and indulgence to ethical sourcing and plant-based alternatives.

Highlights include Willie’s Cacao (K028) with single-estate bean-to-bar chocolate, Melt Chocolates (J027) with fresh handmade luxury chocolates, GNAW Chocolate (K036) known for bold flavours and sustainable packaging, and Cocoba Chocolate (J012) with indulgent hot chocolate and chocolate treats.

The Pavilion also features Buttermilk (J013), combining traditional handmade Cornish fudge with a fast-growing plant-powered vegan chocolate range, and Great British Confectionery Group (K034), home to Montezuma’s bold, flavour-led chocolate alongside classic British confectionery.

Made Uncommon (K031) uses ISM to introduce its new umbrella brand to international buyers, bringing together Love Cocoa, H!P, OTHERLY, Seed & Bean and UP-UP under one global-facing portfolio.
Walkers Chocolates (K010) will showcase a refined new gifting range alongside the full international Feastables portfolio.

These exhibitors represent just a snapshot of the UK Pavilion’s chocolate capability, with many more chocolate and chocolate-led brands represented across the group.

Confectionery & Sweets

From nostalgic favourites to modern plant-based and premium gifting ranges, British confectionery remains a core strength.

Candy Kittens (K021/L028) is unveiling its largest-ever NPD launch at ISM 2026 and, for the first time, exhibiting all brands within the Candy Kittens family.
Mr Simms Sweet Shop (K037) brings traditional sweet shop favourites alongside its famously intense ultra-sour range, while Kenzen – Barnetts Sweets (J037) showcases world-famous sours alongside new gummies and dips.

Visitors can also discover Pimlico Brands (H019) with luxury gift sweets including vegan, halal and vegetarian ranges; Hannah’s (J031) with bulk and retail chocolate novelties; and Uncle Joe’s Mint Balls by William Santus & Co (J017), still produced using recipes dating back to 1898.

Biscuits, Bakery & Sweet Treats

British baking heritage is strongly represented, from everyday favourites to premium gifting.

Artisan Biscuits (J020) presents traditionally hand-baked crackers and biscuits, while Fox’s Burton’s Companies (H010) brings globally recognised biscuit brands spanning generations.
Cartwright & Butler (J021) showcases premium biscuits, cakes and confectionery designed for gifting and speciality retail and Grandma Wild’s (H029) brings over a century of family baking heritage with timeless, hand-crafted recipes.

Scottish baking is well represented by Campbells Shortbread (J028) and Shortbread House of Edinburgh (J039)

Sweet & Savoury Snacking

UK snacking innovation covers indulgent treats, sharing formats and flavour-led impulse products.

Calbee Group UK (K039) will showcase its entire branded portfolio at ISM for the first time, including Seabrook crisps, Calbee Asian Chips and Harvest Snaps.

Also exhibiting are Joe & Seph’s Gourmet Popcorn (K038) with award-winning popcorn flavours; Forest Feast (H011) with chocolate-dipped fruits and nuts; Olly’s Snacks (H017) with pretzels and olives; and Well&Truly (J015), offering vegan, gluten-free crunchies and oat-milk chocolate bars with a strong sustainability focus.

Kohlico Brands UK (K026) adds an international, flavour-led perspective with gourmet popcorn, hot honey and convenient on-the-go snack formats inspired by global trends.

Better-for-You & Functional Snacking

Health-led innovation continues to gain momentum across sweets and snacks.

First Quality Foods (J011) will launch Sugar’d Out at ISM 2026, a new no-added-sugar brand focused on functional snacking with protein, fibre and balanced nutrition.
Vive (K016) brings vegan chocolate bars packed with protein and fibre, while Stoats (J016) showcases oat-based bars and cookies with reduced sugar and sustainable packaging.

Wholebake (J035) and Meeran (J041) further strengthen the category, supporting retailers with better-for-you snacking solutions, credible brands and scalable production.

Gifting, Export & International Specialists

The Pavilion also highlights the UK’s strength in gifting, private label and international supply.

The Silver Crane Company (G011), winner of the King’s Award for Enterprise 2025, showcases seasonal food gifting and decorative tins.

Premier Exports (H021), sourcing British FMCG brands for global markets; UF International (G019), supporting international growth for brands such as Pea Pops and Mallow & Marsh; Cocoda Ltd (J018), managing export for premium British confectionery brands; and Glencrest (K030), specialising in the export of British branded goods.

Visit the UK Pavilion at ISM 2026

1–4 February 2026
Hall 4.2, Koelnmesse, Cologne
UK Information Stand: K040

To explore the full UK line-up, visit the Pavilion or download the UK Exhibitors at ISM 2026 Catalogue ahead of the show.

For more information, contact:
www.ps-8.com
tradeshows@ps-8.com